Brand guide
Name
vexo — always lowercase.
Logo
A geometric downward-pointing triangle with a gradient stroke and inner accent triangle. Suggests "send," "submit," or "commit."
viewBox: 0 0 48 48
Outer: M10 10 L38 10 L24 38 Z (gradient stroke, 3.5px)
Inner: M16 14 L24 30 L24 14 Z (gradient fill, 0.85 opacity)
Brand gradient
linear-gradient(135deg, #5B7CFF 0%, #2FD4FF 55%, #00E6A8 100%)
Colors
| Name | Hex | Use |
|---|---|---|
| Blue | #5B7CFF |
Primary brand, CTA start |
| Cyan | #2FD4FF |
Primary action |
| Teal | #00E6A8 |
Success, gradient end |
| Ink | #0F172A |
Primary text |
| Graphite | #475569 |
Secondary text |
| Muted | #64748B |
Captions |
| Canvas | #F7FAFF |
Page background |
Typography
Inter — SIL Open Font License, free. Weights: 400, 500, 600, 700.
Layout
- Content width: 480px (mobile-first)
- Border radius: 10px input / 12px button / 16px card
- Base spacing: 4px
Voice
- Plain, direct, honest
- Sentence case always
- No exclamation marks
- "Self-custodial" and "on-chain" over "decentralized"